Each year, we recognize creative excellence with the ADDY Awards. And, again this year, we recognize the crucial—and too often unsung—sales and service side of the industry with The Ten Awards. But why 10? It’s the number of perfection. It’s intelligence and integrity. It’s a first down and another run at the goal line. It’s Bo Derek running in slow motion on the beach. So we distribute ten awards to recognize the best of the best in the agency and corporate marketing arena.